Life is Beautiful
Sep 22 - Sep 24
- Attendance: 60,000 (2013), 90,000 (2014), 108,000 (2015)
- Audience: 70% are 18-24 years old, 30% are 25-44 years old
- Feeder Markets: Las Vegas, Los Angeles, New York, San Francisco, San Diego, Phoenix, Chicago, Salt Lake City, Seattle, Denver
- Digital Impressions: Marketing – 266 million+ ; Website (October 2014) 270K+ unique Festival Live Stream ; 11K Mobile App (October 2014) – 417K+
The mission of Life is Beautiful is to inspire people to chase their dreams by providing them with stimulating and memorable event experiences incorporating music, food and education aimed to enrich lives and inspire positive change.
In 2015, the third annual Life is Beautiful Music & Art Festival took over more than 18-square-blocks of Downtown Las Vegas. A record breaking 108,000 people attended the festival to experience established and indie musicians, culinary experts, world-renowned street artists and inspirational speakers during the three-day event.
Notable 2015 partners included: Verizon, Toyota, and 7UP.
For more information, contact: [email protected].